| Proteus A small specialist services company operating in the domain of community housing projects, reporting to local government committees on social issues of homelessness, drug abuse and problems facing disadvantaged groups, needed to present a logo which would not tie down its many varied activities. Because of the current and possible future directions that the company needed to take the logo was requested to be classical, colourful but anonymous. The device of ‘P’ for Proteus to the power of ‘n’ for the multitude of directions was suggested by Accent and this appealed to the client and partners. |
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| Alliance Resourcing Ltd This young progressive recruitment agency specialises in legal and IT recruitment. They requested more than an impressive logo - they wanted a complete identity. This encompassed a total style package which simplified the whole approach fo their future publicity and its appearance, from press advertising to exhibition stands. The simple and uncluttered logo based on the letterforms of lower case a & r combined with the use of light tinted ovals presents a cool crisp corporate identity. The design is augmented by use of a letterbox style photo positioned above the relevant headline to add an extra dimension to the flat graphic treatment of the page design. Wouldn’t your company benefit from the full image treatment not just a new logo? |
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| GT Advantage The lady MD running this software training company requested a softer less predictable image for the logo, and one which would be positive and visible on stationery and training manuals etc. Obvious computer orientated graphics were dispensed with in favour of simple bar shapes used both vertically and horizontally with clean typographic titling. The bar symbols divide the logotype horizontally and also when repeated horizontally reinforce its use as emphasis bars prefixing telephone and fax numbers etc. |
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| Calibre Recruitment A new upmarket recruitment company moving to Exeter required a colourful and very visible logo.the name Calibre suggests the top, height, pinnacle, a higher profile... so a symbol was chosen representing the mountain peak, the top of the pinnacle. This simple device together with strong capital lettering provided the force needed and the purple and deep orange colour scheme works very effectively both outside and inside their premises, and on all types of publicity items. |
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