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Frisky Whiskey An example of an original ‘Alco-Pop’ style label based on whisky and American Dry Ginger and aimed at the older teenage club market. Supplied both in bottle and can. For the same client packaging was designed for ‘Killarney Dew’ ( a type of Bailey’s product), Viking Vodka and trial packaging projects for McDonalds. Projects included state of the art thermo-responsive inks and UV fluorescing inks for unusual effects in club atmospheres. |
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FLIGHT
Ernest Charles are one of the country’s leading specialists when it comes to avian nutritional requirements. Their mills situated in mid Devon produce and distribute a host of specialised seeds and seed based products nationwide. Their mail order catalogue and website contains a wealth of bird related products, garden equipment and clothing, equipment and materials, even books and videos on related subjects.They regularly advertise in such periodicals as the RSPB magazine and are well respected by the bird-fanciers fraternities and specialist breeders throughout the country. Their market encompases both aviary bred bird and wild birds and they are constantly developing new lines and products. This new bag aimed at the top end of the market features an exclusive formulated seed-mix especially for feeding garden visiting wild birds of all types. The design of the logo ‘Flight’ and packet was originated by Accent and followed up by a complementary POS unit destined to be seen in garden centres and such like. Does your packaging hit the target?
| 'Six Steps towards effective packaging' | |
| 1. | Get inside the heads of your target audience and imagine what attracts them to your products. |
| 2. | Identify the messages your packaging needs to communicate and prioritise them. This is the order for size, colour and impact of each item, pictorial or typographic. |
| 3. | What distance and under what lighting conditions does your pack need to be seen from? Use this information when designing the elements identified in item 2. |
| 4. | Think about the effect of colours and check against your competitors. Are you trying to emulate them or compete with them? |
| 5. | Find the simplest method of packaging your product and ask for stock samples of standard packs, they will be far cheaper than designing your own box/pack shapes, unless you have a large budget (this applies to label shapes also) |
| 6. | It is well worth placing your own prototype packaging at the actual point of purchase in with your competition. After all this is where it will end up! |
